Thursday, 2 January 2014

What to look out for in jewellery trends in 2014

It's the New Year, so a good time to look at what’s selling in jewellery right now. You’ll have to check out JEWEL 2014 for a good overall view but the hot brands this winter are Alex and Ani, (pronounced Aw-nie, I’m reliably informed)  and Chrysalis. Paul Kelly in The Jewellers in Lucan tells me that the Chrysalis Noel and Good Fortune collections are “flying out the door.”
What both Alex and Ani, and Chrysalis have in common is their spiritual dimension. According to their website, Alex and Ani, the mother/daughter combination behind the eponymous brand, design and create bangle bracelets, necklaces, earrings and rings that “adorn the body, enlighten the mind, and empower the spirit.” Meanwhile, Chrysalis is tagged as jewellery with ‘a spiritual energy’ that helps strengthen your life’s spiritual journey. Each disc carries a special meaning that will attract positivity and good energy into your life.
Obviously, given their desirability, these brands have tapped into something that women want these days. Even better the designs are very pretty (definitely better than scapulars. Does anyone out there remember scapulars?!!!) and the affordable price point helps too…