It's the New Year, so a good time to look at what’s
selling in jewellery right now. You’ll have to check out JEWEL 2014
for a good overall view but the hot brands this winter are Alex and Ani, (pronounced
Aw-nie, I’m reliably informed) and Chrysalis.
Paul Kelly in The Jewellers in Lucan tells me that the Chrysalis Noel and Good Fortune collections are “flying out the door.”
What both Alex
and Ani, and Chrysalis have in common is their spiritual dimension. According
to their website, Alex and Ani, the mother/daughter combination behind the eponymous brand, design and
create bangle bracelets, necklaces, earrings and rings that “adorn the body,
enlighten the mind, and empower the spirit.” Meanwhile, Chrysalis is tagged as jewellery with ‘a spiritual
energy’ that helps strengthen your
life’s spiritual journey. Each disc carries a special meaning that will attract
positivity and good energy into your life.
Obviously,
given their desirability, these brands have tapped into something that women
want these days. Even better the designs are very pretty (definitely better
than scapulars. Does anyone out there remember scapulars?!!!) and the affordable
price point helps too…
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